The Saint-Etienne Mercier cycles created, at the same time as the product, the self-service bike market. Presentation of this bike usable with a 10 franc coin, as with a shopping cart and ten cities are already candidates for the purchase of these bikes. Interviewed in the manufacturing workshop of the France Loire plant in Andrézieux Bouthéon, the CEO Bruno BAYARD: "The MTB market is a bit regressive, so we were looking for other niches to encourage people to rediscover the bike..."
Producteur: France 3 Lyon - Journalist : Rivoire, Arnaud - Photo Journalist : Hivert, Michel - Film Editor : Robert, David - Participant : Bayard, Bruno
Origin:
Jt Rhône Alpes Midi - Producteur: France 3 Lyon
Licence:
Turnkey
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