Michel FROIS, general director of information at the CNPF, explains the interests of the 'Allô CNPF' operation: the importance of having a means of direct expression with the public, and the usefulness of an immediate link between the CNPF, the various employers' organizations and business leaders.

Benjamin CHULVAGNIJ, manager of the rap group Arsenic, from Sarcelles (group that participated in the popularization of the Lacoste brand among suburban youth), explains that the famous crocodile brand does not communicate about its success with young cities because "She obviously doesn’t want to touch this social layer and this age group... They are apparently more CSP+, Guy Forget, Nathalie Tauziat... It’s a marketing choice, an image choice..." Words confirmed by the advertiser Jacques SEGUELA (vice-president of Havas Advertising): "It is always necessary to stick to its customers and the first customers of Lacoste is and remains BCBG, quality...", a totally different image of the current suburban clientele seen at Les Halles in Paris in front of a Lacoste boutique.

At Orly airport, launch of a new French gasoline brand, "Elf," and live inauguration of its logo, the new entity resulting from the merger of 5 gasoline brands grouped under ERAP (Entreprise de recherches et d'activités pétrolières), the world’s 10th largest producer of crude oil.

In Vannes, the management of the Michelin plant signed a "Pact for the future" with some unions to save the site and its jobs for at least five years. The factory specialized in metal reinforcements for truck tires was struggling with a drop in demand. Financial investments are planned but also the elimination of positions by unreplaced retirements... Commentary on factual images, and interview with Bertrand de SOLAGES (plant manager), and Isabelle LE FALHER (union delegate UNSA, signatory of the agreement).

Sitting at the wheel of a BERLIET is a return to childhood for Jean-Yves, who represents the 3rd generation of the LE GOFF family, a carrier in Ploudreuzic, Brittany. Together with his friend Michel, they restored a 19 tons, an GLR 8 M, and made it a jewel worthy of sleeping in the museum, after three years of work. The two men ride in concert with Alain, a truck driver, who was also raised at the BERLIET thanks to his father. Handed down from generation to generation, the passion BERLIET still lives today in many truckers thirty years after the disappearance of the famous brand absorbed, like SAVIEM, by the Renault group in 1980. Nostalgic testimonies of the interested...

In 1944, the Americans sent 640,000 jeeps to liberate the old continent. Today, they are often found for historical re-enactments, restored and pampered by collectors. In a gathering of jeepers in Chambon-sur-Lac, one of them evokes the "spirit of freedom" represented by this car. Another explains that the mechanics of this car were designed to be repaired on operational ground.

Meccano relocates its activity. The hundred-year-old family business was tempted by the Chinese adventure and finally partially repatriated its production to its original Calais fief. And to mark the event, Martine AUBRY visited the factory today. The first secretary of the Socialist Party to campaign for the primaries.

Ten years after the inauguration of the TGV Est line between Paris and Strasbourg, meeting with users and employees who make the daily round-trip from Metz to Paris. Comment on factual images and testimonies, notably from Emmanuel.

To facilitate the transition to the 10-digit numbering of its customers, the telephone manufacturer Alcatel has mobilized three major call centres including that of Illkirch, in Alsace. Reporting at the "call center" with specialised operators and technicians answering to customers and an interview with Bernard KAESMANN, Alcatel technical manager, on the customer’s call grounds.

On the occasion of the second anniversary of the manufacture of the 4CV, lottery of the 100,000th 4CV for Renault workers. The winner of the draw is a Belgian worker: Achille VAN DER STRAETEM.

The Parisian store of Galeries Lafayette, one of the most famous stores in the world, celebrates its hundredth anniversary. Commentary on factual images, archival documents, testimony of Alexandre CHUDINSKY (a Russian tourist from Canada), Carmen de BUCHERE (client from Poitiers) and interview with Daniel LINGUIER (general manager of Galeries Lafayette).