The Mercier cycles are counting on a Tour de France victory to boost their sales

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The Mercier cycles are counting on a Tour de France victory to boost their sales

The Mercier cycles are counting on a Tour de France victory to boost their sales

The Mercier cycles never won the Tour de France but are associated with the name of the famous Raymond POULIDOR. They expect a lot from this edition of the promising Tour de France for Mercier. A victory would have a positive economic impact on Mercier bike sales, thanks to the Dutch rider Joop ZOETEMELK who would open the European market to them. Interview with Pascal SELLES, general manager of cycles Mercier who is delighted with Mercier’s victory in a stage of the Tour de France: "A victory in the Tour de France brings in principle great sales afterwards... We trust Joop ZOETEMELK... All factory employees follow professional races with great attention."

durée

02

 

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08

 

sec

Publication date : 4 July 1983

Reference:
R21033748
Credits:
Producteur: France Régions 3 Lyon   -   Journalist : Genthon, Patrick
Origin:
Jt Fr3 Rhône Alpes   -   Producteur: France Régions 3 Lyon
Licence:
Turnkey

Reference:R21033748

Credits:Journalist : Genthon, Patrick

Licence:
Turnkey
- use for cultural purposes and reserved for the actors of the network with a cultural vocation.
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- valid for 5 years.
editorial use
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- valid for 5 years.
- use for purposes of presentation and promotion of the image, brand, history, values of the Contracting Party's company
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