Carambar doesn’t laugh anymore... The legendary caramel and chocolate candy made in Marcq-en-Baroeul (North) since 1954 will give up its famous jokes, dating back to 1969. Instead? French and math exercises... Info or intox? A new strategy that obviously makes people react a lot... Comment on factual images, micro-sidewalk and telephone interview of Magalie MIRAULT (marketing manager Carambar).
Producteur: France 3 Lille - Journalist : Dupire, Vincent - Photo Journalist : Morvan, Antoine - Film Editor : Fonseca, Antonio Da
Origin:
19 20 Edition Nord Pas De Calais - Producteur: France 3 Lille
Licence:
Turnkey
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Mediaclip turnkey licences
Accessible rights for all uses, in the whole world, in accordance with our T&Cs.
Digital Publication : use for editorial publications - to inform the general public or illustrate the news - for digital broadcast on services, valid for 5 years.
Corporate/Brand content : use for the presentation and promotion of an image, brand, history and values of the Contracting Partner company - or, where applicable, the Beneficiary - for digital broadcast on its services and/or for Events, valid for 1 year.
Cultural Licence : use for cultural purposes and restricted to members of the cultural network. Digital publication for a term of 5 (years) and Events for a term of 1 (one) year from the order payment date.
Reference:G814107001010
Credits:Journalist : Dupire, Vincent-Photo Journalist : Morvan, Antoine-Film Editor : Fonseca, Antonio Da
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