Report devoted to the announcement of the supression of the famous jokes contained, since 1969, in the packaging of Carambar candies, by the manufacturer of the famous caramel confectioneries. Carambar announces in fact that it wants to replace jokes with educational games. Investigation of this commercial and advertising coup. Commentary on factual images alternating with a micro-sidewalk and interviews Magali MIRAULT, head of the brand, and Jérome LASCOMBE, CEO of the communication agency Hopscotch.
Producteur: France 2 - Journalist : Chadeau, Fabien - Journalist : Zhâ, Cyril - Photo Journalist : Germain, André - Photo Journalist : Auer, Nicolas - Film Editor : Rullière, Yves - Participant : Lascombe, Jérôme
Origin:
20 hours - Producteur: France 2
Licence:
Turnkey
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