Inauguration of the House of La vache qui rit

retour Back

Inauguration of the House of La vache qui rit

Inauguration of the House of La vache qui rit

The house of La Vache which laughs was inaugurated in Lons-le-Saunier. Preview of the museum to the glory of the most media-oriented cheeses. The space dedicated to the brand is over 3,500 square metres. The aim is to tell the image of the BEl family but also to highlight the marketing and advertising prowess of the company whose cheeses are sold worldwide. Philippe VINAY (project manager) says that the Laughing Cow is present in more than 120 countries, with a strong identity. It is a great success. Philippe MARKARIAN (director of La maison de La vache qui rit) informs us that the museum is intended for a wide audience. It focuses a little more on families and children. The museum’s goal is to reach 60,000 visitors a year. Temporary exhibitions are already planned.









Publication date : 15 May 2009

Producteur: France 3 Lons Le Saunier   -   Journalist : Ducrozet, Laurent  -  Photo Journalist : Negri, Richard  -  Film Editor : Tourtet, François  -  Sound Recordist : Barthélémy, Patrice  -  Participant : Markarian, Philippe
Midi pile Franche Comté   -   Producteur: France 3 Lons Le Saunier


Credits:Journalist : Ducrozet, Laurent-Photo Journalist : Negri, Richard-Film Editor : Tourtet, François-Sound Recordist : Barthélémy, Patrice-Participant : Markarian, Philippe

- use for cultural purposes and reserved for the actors of the network with a cultural vocation.
- in Digital Broadcasting and Events
- valid for 5 years.
editorial use
- for the purpose of informing the public or illustrating current events
- in digital distribution on its services,
- valid for 5 years.
- use for purposes of presentation and promotion of the image, brand, history, values of the Contracting Party's company
- or the case of the Beneficiary
- in digital distribution on its services and/or Events,
- valid for 1 year.
Search engine powered by ElasticSuite