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The world’s most expensive Bic

La Maison Tournaire, with the help of the artist Richard Orlinski, has designed a 4-color pen that is more like a work of art than a pen. Dressed in gold and diamonds, the legendary Bic pen has thus become a luxury product at 24,500 euros, created in eight copies. Interview with Mathieu TOURNAIRE, general manager of the Maison Tournaire.

durée

01

 

min

 

07

 

sec

File : Bic

Publication date : 2 November 2021

Reference:
R25133824
Credits:
Producteur: France 3 Saint-Etienne   -   Journalist : Grousson, Damien  -  Photo Journalist : Pitavy, Maxime
Origin:
12 13 Edition Rhône Alpes   -   Producteur: France 3 Saint-Etienne
Licence:
Turnkey

Reference:R25133824

Credits:Journalist : Grousson, Damien-Photo Journalist : Pitavy, Maxime

Licence:
Turnkey
- use for cultural purposes and reserved for the actors of the network with a cultural vocation.
- in Digital Broadcasting and Events
- valid for 5 years.
editorial use
- for the purpose of informing the public or illustrating current events
- in digital distribution on its services,
- valid for 5 years.
- use for purposes of presentation and promotion of the image, brand, history, values of the Contracting Party's company
- or the case of the Beneficiary
- in digital distribution on its services and/or Events,
- valid for 1 year.