Decathlon chose Lille and the former site of Altadis, to install in 2009 the world headquarters of its bike brand, the B'twin village. Enthusiasts will be able to test and see the products. There will also be a research and development dimension. The new Lille site will include research and development activities, currently hosted on the Villeneuve d'Ascq campus and the first bike assembly plant in Decathlon. Eventually, these stone sheds should again house up to 500 employees, including 300 newly created jobs.
Producteur: France 3 Lille - Journalist : Arnold, Caroline - Photo Journalist : Le Moing, Fabienne - Film Editor : Maquet, Amandine - Participant : Aubry, Martine - Participant : Claude, Yves
Origin:
Jt Lille Métropole - Producteur: France 3 Lille
Licence:
Turnkey
×
Mediaclip turnkey licences
Accessible rights for all uses, in the whole world, in accordance with our T&Cs.
Digital Publication : use for editorial publications - to inform the general public or illustrate the news - for digital broadcast on services, valid for 5 years.
Corporate/Brand content : use for the presentation and promotion of an image, brand, history and values of the Contracting Partner company - or, where applicable, the Beneficiary - for digital broadcast on its services and/or for Events, valid for 1 year.
Cultural Licence : use for cultural purposes and restricted to members of the cultural network. Digital publication for a term of 5 (years) and Events for a term of 1 (one) year from the order payment date.