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Inauguration of the b'Twin Village

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Inauguration of the b'Twin Village

Inauguration of the b'Twin Village

Some already call it the "Disneyland" of the bike. 18 hectares on the former site of the cigar maker Altadis dedicated to the cycle in all its forms. With shop, manufacturing plant, gym, but also laboratory and research and development center. A unique place, it seems. And then innovation is to be able to test, in situ and before purchase, the technical advantages of its future car. 450 cycling enthusiasts work here for the Oxylane Group. On the public side and on the backstage side, the 12 current models of the brand are elaborated in the greatest secrecy. The b'Twin Village inaugurated this evening in Lille-sud, opens tomorrow morning to the public at 9am... 300,000 visitors are expected the first year...

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File : Decathlon

Publication date : 18 November 2010

Reference:
LE00001476842
Credits:
Producteur: France 3 Lille   -   Journalist : Levy, Laura  -  Photo Journalist : Maurice, Jean Stéphane  -  Film Editor : Tanguy, Benoît  -  Participant : Ribadeau, Jérôme  -  Participant : Saugrain, Cyril  -  Participant : Robinet, Olivier
Origin:
Jt Lille Métropole   -   Producteur: France 3 Lille
Licence:
Turnkey

Reference:LE00001476842

Credits:Journalist : Levy, Laura-Photo Journalist : Maurice, Jean Stéphane-Film Editor : Tanguy, Benoît-Participant : Ribadeau, Jérôme-Participant : Saugrain, Cyril-Participant : Robinet, Olivier

Licence:
Turnkey
- use for cultural purposes and reserved for the actors of the network with a cultural vocation.
- in Digital Broadcasting and Events
- valid for 5 years.
editorial use
- for the purpose of informing the public or illustrating current events
- in digital distribution on its services,
- valid for 5 years.
- use for purposes of presentation and promotion of the image, brand, history, values of the Contracting Party's company
- or the case of the Beneficiary
- in digital distribution on its services and/or Events,
- valid for 1 year.
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