Jacques Séguéla: François Mitterrand and communication
Jacques Séguéla: François Mitterrand and communication
The advertiser Jacques Séguéla is invited on stage to talk about his book "The Word of God". In an interview on a passage from his work that goes back to François Mitterrand’s report on communication, he says: "...he (François Mitterrand) was touched by the media grace (...) all of a sudden, poor communicator who drove away viewers, he became one of the magicians of television...".
Producteur: France 2 - Director : Preschey, Elisabeth - Presenter : Pivot, Bernard - Participant : Séguéla, Jacques
Origin:
Bouillon De Culture - Producteur: France 2
Licence:
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Reference:I22308556
Credits:Director : Preschey, Elisabeth-Presenter : Pivot, Bernard-Participant : Séguéla, Jacques
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