Jacques Séguéla, towards a third age of advertising

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Jacques Séguéla, towards a third age of advertising

Jacques Séguéla, towards a third age of advertising

Invited on stage to talk about his latest book "Fils de pub", Jacques Séguéla talks about the evolution of advertising: "...I try to make it evolve, I try to open its wings towards its third age...".

durée

01

 

min

 

05

 

sec

Publication date : 3 October 1984

Reference:
I22308548
Credits:
Producteur: Antenne 2   -   Journalist : Mamère, Noël  -  Participant : Séguéla, Jacques
Origin:
Antenna 2 Noon   -   Producteur: Antenne 2
Licence:
Turnkey

Reference:I22308548

Credits:Journalist : Mamère, Noël-Participant : Séguéla, Jacques

Licence:
Turnkey
- use for cultural purposes and reserved for the actors of the network with a cultural vocation.
- in Digital Broadcasting and Events
- valid for 5 years.
editorial use
- for the purpose of informing the public or illustrating current events
- in digital distribution on its services,
- valid for 5 years.
- use for purposes of presentation and promotion of the image, brand, history, values of the Contracting Party's company
- or the case of the Beneficiary
- in digital distribution on its services and/or Events,
- valid for 1 year.
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