Jean Claude BOURRELIER, CEO of Bricorama, talks about his modest social origins, his successive jobs, his evening marketing classes and the decision to start his own business.
Report devoted to the enthusiasm of the French for DIY. They are, increasingly, savvy handymen. Succession of testimonials from customers of a Bricorama store and interview with Denis ZIMEUR, Bricorama consulting salesman.
Unlike their competitors, the 32 Bricorama stores in Ile de France are forced to close today after the court rejected their appeal request. This morning employees, supporters of work on Sunday, distributed vouchers to invite customers to come back on Monday and support them in their action. Micro-trottoir and interviews with Sébastien DEGOT, head of the Bricorama store in Boulogne Billancourt and Frédéric NAQUET, lawyer at Bricorama.
The health crisis has not only a negative effect. Some sectors are even expanding: this is the case of DIY. Confinement seems to have created new vocations. Almost 20% more sales during the summer! This enthusiasm could continue with the implementation of telework. Interviews with new DIY customers, Mickael BOUTBOUL, a Bricorama paint salesman, who talks about the discomfort of working with a mask, and Stéphane PETERLE, director of the Bricorama store, who talks about out of stock in some departments.
Report devoted to the professional success of Jean Claude BOURRELIER, CEO of the Bricorama group and not holder of the baccalaureate. A "societal handicap", as he defines it, which did not prevent him from setting up an international group of 167 stores and 4,000 employees. And to compensate for this lack of diplomas he developed other qualities: energy and will.
To protect themselves from the heat, Parisians rush into the shelves of fans and air conditioners of DIY stores. Illustration in a Bricorama store in Boulogne-Billancourt where we risk out of stock. Interviews with Stéphane PETERLE, deputy director of Bricorama Boulogne-Billancourt and two customers of the store.
Portrait of Jean Claude BOURRELIER, CEO of Bricorama DIY stores, an example of social success. He recounts his beginnings as a baker and then as a butcher. Today he is at the head of a group that generates more than a billion revenues but he has the impression "to be on holiday all year".