Le groupe de prêt à porter Vivarte, endetté, annonce des fermetures de magasins et des suppressions de postes. Des repreneurs sont recherchés pour les marques du groupe (André, Kookaï, Naf Naf, Chevignon, Pataugas) et les syndicats parlent d'erreurs stratégiques. Karim Cheboub, de l’intersyndicale Vivarte, Pauline Louis, salariée d’André et Christophe Martin, responsable de magasin André, donnent leur sentiment sur la situation.
Alain Pontin, stylist for the ready-to-wear brand Naf Naf, talks about the evolution of the brand’s style. He explains why the logo was abandoned, customers do not recognize themselves in the pig.
The ready-to-wear firm Naf Naf, led by the Pariente brothers, bought Chevignon. Patrick and Gérard Pariente explain their strategy: benefit from the brand’s reputation to add a masculine line to the Naf Naf range and democratize Chevignon products by lowering prices.
Patrick and Gérard Pariente, creators of the Naf Naf brand, while presenting some models, comment on the style of the brand, talk about their customers and their evolution internationally.
Patrick Pariente, CEO of the ready-to-wear brand Naf Naf who has just bought the Chevignon brand, is asked about his ambitions by Guillaume Durand. He refuses to want to build a textile empire and is already proud of his current success. Nor is he considering the purchase of his flourishing business, created with his brother.
Gérard Pariente, founder with his brother of Naf Naf, explains the origin of this name and makes a brief history of his ready-to-wear business. He evokes the creation of the brand in 1973 and its "commercial boom" in 1981, thanks to the success of the Naf Naf suit that all women wanted to wear.
The INA Galaxy 
