Fusalp is doing well again, four years after its takeover. Joël Gleyze, the general manager, looks back at the diversification of his brand image, towards the high-end technical and young audiences. We also see the work of the workers in the Fusalp factories.
Presentation of the new official Olympic outfits of the French ski team, made by the company Fusalp, for the Olympic Games in Lake Placid. Jean Paul PIERRAT, Caroline ATTIA and Perrine PELLEN present their competition clothes. The brand’s stylist, Ingrid BUCHNER, revisits the development requirements for sportswear.
Report on the training camp in Val d'Isère of the French men’s and women’s ski teams. They are led by their coach Honoré BONNET. Among these leaders of French alpine skiing are the sisters GOITSCHEL, Isabelle MIR, Léo LACROIX, Guy PERILLAT, and Jean-Claude KILLY.
Report on the French ski clothing brand Fusalp, which was successful in equipping the French champions in the 1960s, then the decline in the 1980s, before being reborn recently by positioning itself on luxury ranges and relocating part of its production in Europe. The artistic director, Mathilde LACOSTE, talks about the renewal of Fusalp
75 years ago, Armand ALLARD opened a tailor shop in Megève and created, at the request of Emile ALLAIS, ski champion, the spindle. His descendant and the store manager, Jean Paul ALLARD, explains the creation of these "jumping pants". Since then, the latter has toured the world and appears or disappears according to the modes.
Presentation of Fusalp’s new winter clothing collection by its CEO, Bernard MACHILLOT, and its general manager, Joël GLEYZE. It is oriented towards multifunction, with uses outside of winter sports and a more developed sense of aesthetics. Among the flagship objects is the micropolar.
The developer of the spindle in Annecy, Fusalp, is launching a new collection with new French shareholders. Sophie and Philippe Lacoste took control of the brand, as well as Alexandre Fauvet, former executive director of the LACOSTE brand. The former general manager of Fusalp since 1982, Joël Gleyze, becomes deputy general manager. For this new collection, look back on the history of the brand and export projects.