Report. Investigation into the launch of the Kwid, Renault’s low-cost car at a price of 3,500 euros in Delhi, India. Its low price is linked to its rudimentarity and low manufacturing costs through local suppliers and assembly plant. It is not adapted to European market standards. Comment on factual images, infographic, intersected by interviews with Raj GOSWANI, client of a Renault Kwid, and Viren SHEGAL, seller Renault of Delhi.
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