Carambar

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Raymond Sachot President of General Food

Publication date 13/11/1968 From €100.00

Carambar

It is at La Défense that we discover the headquarters of Société Générale alimentaire whose president is Raymond SACHOT. Its main factories are in Burgundy in Dijon for mustard and condiments, in Besançon for gingerbread and entremets and in the North for confectionery in Marcq-en-Baroeul. That’s where we make carambars

Wattignies: Carambar sold to the English

Publication date 24/10/1997 From €100.00

Carambar

Agro-food industry: The "Pie qui Chante" has just passed into the hands of the British. Indeed, Danone (former owner) is refocusing its activities and the two plants of Marcq-en-Baroeul and Wattignies (Nord) are now in the group "Cadbury Schweppes". The 440 French employees are worried about their future. Commentary on factual and archival images and interviews Christian DUPIRE (secretary central works committee), an employee and a representative of worried staff, and Jean-Marie DETREZ (general manager Vandamme, La Pie qui Chante).

Antoine Riboud brandishes a Carambar!

Publication date 02/10/1989 From €100.00

Carambar

On set, questioned by Bernard RAPP, Antoine RIBOUD (CEO of Danone, having acquired the company Carambar) comes out of his pocket and maliciously brandishes the famous little confectionery.

40 years of the Carambar

Publication date 17/06/1994 From €100.00

Carambar

The famous caramel Carambar celebrates its 40th anniversary. It was born in 1954 in a small factory in Marcq-en-Baroeul, in the North. Commentary on factual and archival images and interviews Denis DEKEISTER (director of the Carambar factory), Frédéric ANSELOT (teacher) and Nathalie DELCUSE (baker).

40 years of Carambar

Publication date 16/06/1994 From €100.00

Carambar

Birthday: the famous caramel and cocoa candy, the famous Carambar, celebrates its 40th spring. Comment on factual images and interview Antoinette PISSON (retired from the historic plant).

Coup de coeur: Carambar celebrates its 40th anniversary

Publication date 16/06/1994 From €100.00

Carambar

Brief: 40th anniversary of the famous caramel Carambar. Commentary on archival images.

Carambar: the 35 candles

Publication date 15/04/1989 From €100.00

Carambar

35th anniversary of the famous Carambar, the stubborn peanut caramel of our childhood. Comment on factual images and interview doctor Laurent SCHERMAN (dentist)

Carambar jokes for adults

Publication date 16/03/2016 From €100.00

Carambar

The famous Carambar candy is as well known for its specific caramel/cocoa taste as for the jokes printed inside its packaging. Jokes clearly intended for children. Well adults will also be entitled to them from now on... Comment on factual images, micro-sidewalk and interview of a baker.

L'Humour Carambar

Publication date 15/04/2009 From €100.00

Carambar

At the famous Carambar candy manufacturing site in Marcq-en-Baroeul (North), we can also find the brains responsible for concocting the famous "Carambar jokes" which also made the brand’s success. Commentary on factual images and interviews Irène MANFREDI and Damien PRIEM (employees Cadbury, Marcq-en-Baroeul).

Cellpack: packaging company for famous food products

Publication date 24/03/2017 From €100.00

Carambar

In Illfurth (Haut-Rhin), the company Cellpack manufactures the most famous confectionery or cheese packaging, it is not known to the general public but the brands for which it works are. Commentary on factual images and interviews Christophe MULLER (team leader), Vincent BERTHOD (production director) and Guillaume MOISSONNIER (director).

The world’s largest Carambar in Wattignies

Publication date 17/02/1993 From €100.00

Carambar

Record: the world’s largest Carambar is exposed in a large area of Wattignies (North), 220 kilos and 4 meters long of pure sugar caramel... Miam-Miam...

Marcq-en-Baroeul: 35 years of the Carambar

Publication date 14/04/1989 From €100.00

Carambar

Anniversary of the famous candy Carambar celebrating its 35 candles. Commentary on factual images of the plant and interviews with the director, Francis DESTAILLEUR.

The end of the jokes at Carambar: it was a joke...

Publication date 25/03/2013 From €100.00

Carambar

The revelation of Carambar’s marketing coup: on April 1, the brand announced the end of its famous caramel jokes. The ad made a huge buzz, but it was actually a hoax and a communications strategy. Comment on factual images, micro-sidewalk and interview Gérard BERNARD (deputy mayor of Marcq-en-Baroeul, Nord) and Farid MOKART (founder agency Fred and Farid). [Source France 3 Regions]: The disappearance of the Carambar jokes.... everyone believed it.... Well, it was actually a joke on the part of the confiscater based in Marcq-en-Baroeul.... A hoax, but especially a very nice communication operation COM On the website of Carambar this morning.... a small video clip with a sweet sour taste.... the famous confectioner reveals the subtleties of his deception..... surprise to Marcq en Baroeul, historical city of the Carambar..... reactions are mixed.... Micro trot In front of his screen, Bernard Gérard, the mayor of Marcq en Baroeul, also falls from the clouds.... Since the announcement of the end of the jokes, last Thursday, the city had launched a petition on Facebook.... the page shattered view records. ITV Mayor At the initiative of the hoax, a Parisian agency, proud to have succeeded a good communication blow.... the recipe is easy...the bigger the better. ITV Agency The agency used viral marketting...by cleverly spreading a message via inffluent bloggers, it allows to confuse advertising and information. all the press let themselves be fooled...for this professor in communication.... the strings were a bit big. ITV Prof No hard feelings, in any case the mayor of Marcq.... the little jokes will continue to make him smile.

Are the Carambar jokes over?

Publication date 22/03/2013 From €100.00

Carambar

Carambar doesn’t laugh anymore... The legendary caramel and chocolate candy made in Marcq-en-Baroeul (North) since 1954 will give up its famous jokes, dating back to 1969. Instead? French and math exercises... Info or intox? A new strategy that obviously makes people react a lot... Comment on factual images, micro-sidewalk and telephone interview of Magalie MIRAULT (marketing manager Carambar).

Wind turbine on the roof of Carambar-Suchard

Publication date 12/12/2017 From €100.00

Carambar

The climate summit has just opened in Paris and the world’s leaders are going to work on green finance and the energy transition, which is gradually being implemented with inovant projects. In Strasbourg (Bas-Rhin), today, the first urban wind turbine with rotary wing was inaugurated. It is installed on the roof of the Suchard plant. Small drop of water in the energy transition that will call others. Commentary on factual images and interviews Thierry LAMIDIEU (President of Inergys) and Lionel JOLY (Plant Director).

Carambar: it was a joke!

Publication date 25/03/2013 From €100.00

Carambar

The disappearance of the famous jokes Carambar, everyone believed it, and this of course generated many reactions, often disappointment, but it was (O surprise) only a marketing strategy of the company of Marcq-en-Baroeul (North) which produces these legendary caramel-chocolate candies since 1954 (and the jokes that go with it since 1969). Comment on factual images and interviews Bernard GERARD (deputy mayor of Marcq-en-Baroeul, Nord) and Farid MOKART (founder agency Fred and Farid).

The Suchard plant in Strasbourg was sold to the French group Carambar & co

Publication date 02/05/2017 From €100.00

Carambar

It has been part of the landscape of Strasbourg (Bas-Rhin) for more than 80 years, the Suchard factory is changing hands and moving into the "Carambar and Co", a French group, with major investments in the future. Commentary on factual and archival images.

Carambar again under French flag

Publication date 13/06/2017 From €100.00

Carambar

Carambar is back in France. Now American, the mythical candy came back under the French flag three weeks ago and the new owner intends to invest en masse. Good news for the Marcq-en-Baroeul plant, near Lille (North). Commentary on factual and archival images alternating with interviews with employees and Jean-Marc SAUBADE, Director General of Carambar and Co.

The end of the Carambar jokes?

Publication date 22/03/2013 From €100.00

Carambar

Report devoted to the announcement of the supression of the famous jokes contained, since 1969, in the packaging of Carambar candies, by the manufacturer of the famous caramel confectioneries. Carambar announces in fact that it wants to replace jokes with educational games. Investigation of this commercial and advertising coup. Commentary on factual images alternating with a micro-sidewalk and interviews Magali MIRAULT, head of the brand, and Jérome LASCOMBE, CEO of the communication agency Hopscotch.

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