Mercier Cycles

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Introducing the Mercier Bicycle Company

Publication date 13/06/2000 From €100.00

Mercier Cycles

The Saint-Etienne Mercier cycles created, at the same time as the product, the self-service bike market. Presentation of this bike usable with a 10 franc coin, as with a shopping cart and ten cities are already candidates for the purchase of these bikes. Interviewed in the manufacturing workshop of the France Loire plant in Andrézieux Bouthéon, the CEO Bruno BAYARD: "The MTB market is a bit regressive, so we were looking for other niches to encourage people to rediscover the bike..."

Cycles Mercier and Vélo'v for Greater Lyon

Publication date 19/05/2005 From €100.00

Mercier Cycles

A thousand bicycles available on a self-service basis have been put into circulation in Lyon and Villeurbanne. With a simple blue card or a TCL card, locals and tourists can borrow and then return a "Vélo'v" pronounced "vélove" in any of the stations installed every 300 meters. The bikes are produced by Cycles Mercier, a company based in Andrézieux Bouthéon. Interview Jacques RIOS, Technical Director of Cycles Mercier: "It’s less easy to do than a traditional bike...there’s a lot of assembly" Interview Bruno BAYARD, Managing Director of Cycles Mercier: "We believe that the future of urban transport will be essentially on the bike and for us it is a very important industrial and economic issue." Images of Gérard COLLOMB on a Vélo'v during the inauguration and production line at the Mercier factory.

The Mercier Cycles in Bonson

Publication date 21/11/1991 From €100.00

Mercier Cycles

A new unit of the Cycles Mercier has settled in Bonson and revives the hope of the survival of the cycle industry in the Loire department. After two bankruptcies in the 1980s, Mercier was attached to "France Loire" and then bought by the Dutch group Atag. The company maintains managerial autonomy and has 110 employees and manufactures 110,000 bicycles a year, 82% of which are sold abroad. But the smooth running of the company does not mean a revival of economic activity for the region of Saint Etienne. Alain TOURAL, CEO of Mercier France Loire cycles: "The industrialists have made the technical effort and today, only a political solution can protect us from imports from China... We want quotas and if these quotas are not applied, we are going to see the French manufacturers disappear in the coming months. ' Raymond POULIDOR, who has always driven at Mercier, has become a prestigious business executive for the company.

Fiftieth anniversary of the Mercier cycles in Saint Etienne

Publication date 31/01/1970 From €100.00

Mercier Cycles

Short report on the inauguration of the Mercier cycle plant in Saint Etienne on the occasion of its 50th anniversary: images of the Mercier cycling team posing in front of the plant and inside the plant.

Mercier Presents Revolutionary Bike Frame

Publication date 02/10/1979 From €100.00

Mercier Cycles

At the International Cycle and Motorcycle Show at the Porte de Versailles in Paris, a presentation of a revolutionary bicycle frame in ultra-light stainless steel that is assembled with a special glue used in aeronautics. This frame has already been tested in the last Tour de France. Pascal SELLES, General Manager of Mercier, explains that this frame is intended for time trials and gives some details about the qualities of this bike.

Raymond Poulidor: 37,000 kilometres per year on his Mercier bike

Publication date 23/06/1972 From €100.00

Mercier Cycles

The journalist Jean Pierre BERTHET met Raymond POULIDOR in the Limousin where he lives. We follow the favourite cyclist of the French, to the training: "I sometimes do 35,36 and 37,000 kilometers every year by bike..." confides Poupou. We then find Raymond POULIDOR pampering his Mercier bike: "In general, when I clean my bike, I spend two hours... It seems to me that when I get on a dirty bike, I’m going to go slower. I can’t do without this bike, so I have to maintain it, I have to pamper it a little, it’s normal, I have to give it back what it gives me, the joys it can give me."

The Mercier cycles are counting on a Tour de France victory to boost their sales

Publication date 04/07/1983 From €100.00

Mercier Cycles

The Mercier cycles never won the Tour de France but are associated with the name of the famous Raymond POULIDOR. They expect a lot from this edition of the promising Tour de France for Mercier. A victory would have a positive economic impact on Mercier bike sales, thanks to the Dutch rider Joop ZOETEMELK who would open the European market to them. Interview with Pascal SELLES, general manager of cycles Mercier who is delighted with Mercier’s victory in a stage of the Tour de France: "A victory in the Tour de France brings in principle great sales afterwards... We trust Joop ZOETEMELK... All factory employees follow professional races with great attention."

Axel Ruckert relaunches Mercier cycles

Publication date 27/09/1984 From €100.00

Mercier Cycles

The cycling company Mercier, the flagship of the French bicycle industry, is changing its look with its new owner, the 38-year-old consultant Axel RUCKERT, who founded Management Partenaires to assist companies in difficulty. Interview with a Mercier employee: "This is the world’s first brand, when it comes to Mercier..." Axel RUCKERT, CEO of the new company Mercier, arrives on a Mercier bike and interview: "From the first year, we want to export 50% of the production, most of it to the United States...with a niche that will be the niche of the very high-end."

Mercier cycles in crisis in Saint Etienne

Publication date 12/04/1983 From €100.00

Mercier Cycles

Mercier in Saint Etienne, which employs 200 people, has financial difficulties despite its reputation and the quality of its bicycles. Interview with Edmond MERCIER, CEO of the company, who explains the decline in sales of bicycles Mercier is mainly due to competition from supermarkets, which break prices. Interview with René CHOZE, secretary of the Works Council, for whom the employees understood that they had to make efforts on wages to keep their jobs.

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