Smoby signs a licensing agreement with the world’s #1 Mattel toy
Smoby signs a licensing agreement with the world’s #1 Mattel toy
Smoby toys will be made in Mexico for global toy giant Mattel. It is this historic agreement that was signed with Arthur Spear, CEO of Mattel and Jean Pierre Breuil, director of Smoby. Dany Breuil explains that all precautions have been taken to ensure that Smoby remains a winner in the transaction. For Athur Spear, it’s not David versus Goliath, but Goliath with Goliath.
Producteur: France Régions 3 Lyon - Journalist : Lemaire, Jean Philippe - Photo Journalist : Martrenchard, Yves - Participant : Breuil, Dan - Participant : Spear, Arthur - Participant : Breuil, Jean Pierre
Origin:
Jt Fr3 Rhône Alpes - Producteur: France Régions 3 Lyon
Licence:
Turnkey
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Reference:LYC86090402
Credits:Journalist : Lemaire, Jean Philippe-Photo Journalist : Martrenchard, Yves-Participant : Breuil, Dan-Participant : Spear, Arthur-Participant : Breuil, Jean Pierre
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