En 1852, Aristide Boucicaut a révolutionné les lois du commerce avec son magasin le Bon Marché : entrée libre, instauration des soldes, premiers catalogues de vente par correspondance... Aujourd'hui comme hier, les 2000 salariés du Bon Marché mettent en application ces techniques, qui ont bien-sûr évolué avec le temps. Visite des lieux avec des professionnels.
Producteur: France 3 Paris - Photo Journalist : Pachoud, Pierre - Film Editor : Cattin, Floriane
Origin:
19 20 Paris Ile De France Edition - Producteur: France 3 Paris
Licence:
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