Denise Fayolle on Full Self-Service and the Importance of Product Packaging
Denise Fayolle on Full Self-Service and the Importance of Product Packaging
Interview with Denise Fayolle, Director of the Office of Style at Prisunic on the operation of department stores and self-service packaging accessible to customers without any intermediary of the sale. The importance of packaging the product that must communicate to the customer, attract it through a clear, modern and effective brand graphics with the best images or photographs and create catchy texts with a special vocabulary for "packaging"
Producteur: Radiodiffusion Télévision Française - Director : Ayats, Michel - Participant : Fayolle, Denise
Origin:
The Art Of Living - Producteur: Radiodiffusion Télévision Française
Licence:
Turnkey
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