Pierre-Gabriel GONZALES wrote a book about perhaps the most famous advertising character in the world, the Bibendum Michelin which is almost a century old. There are more than 10,000 objects in his effigy and many collectors tear them away. Comment on factual images and interview of the author.
Producteur: France 3 Clermont-Ferrand - Journalist : Bessard, Muriel - Photo Journalist : Guyot, Daniel - Participant : Gonzalez, Pierre Gabriel
Origin:
Jt Auvergne Evening - Producteur: France 3 Clermont-Ferrand
Licence:
Turnkey
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Digital Publication : use for editorial publications - to inform the general public or illustrate the news - for digital broadcast on services, valid for 5 years.
Corporate/Brand content : use for the presentation and promotion of an image, brand, history and values of the Contracting Partner company - or, where applicable, the Beneficiary - for digital broadcast on its services and/or for Events, valid for 1 year.
Cultural Licence : use for cultural purposes and restricted to members of the cultural network. Digital publication for a term of 5 (years) and Events for a term of 1 (one) year from the order payment date.
Reference:CLC9503043689
Credits:Journalist : Bessard, Muriel-Photo Journalist : Guyot, Daniel-Participant : Gonzalez, Pierre Gabriel
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