The cycling company Mercier, the flagship of the French bicycle industry, is changing its look with its new owner, the 38-year-old consultant Axel RUCKERT, who founded Management Partenaires to assist companies in difficulty. Interview with a Mercier employee: "This is the world’s first brand, when it comes to Mercier..." Axel RUCKERT, CEO of the new company Mercier, arrives on a Mercier bike and interview: "From the first year, we want to export 50% of the production, most of it to the United States...with a niche that will be the niche of the very high-end."
Producteur: France Régions 3 Lyon - Journalist : Labarrière, Patrick - Participant : Ruckert, Axel
Origin:
Jt Fr3 Rhône Alpes - Producteur: France Régions 3 Lyon
Licence:
Turnkey
×
Mediaclip turnkey licences
Accessible rights for all uses, in the whole world, in accordance with our T&Cs.
Digital Publication : use for editorial publications - to inform the general public or illustrate the news - for digital broadcast on services, valid for 5 years.
Corporate/Brand content : use for the presentation and promotion of an image, brand, history and values of the Contracting Partner company - or, where applicable, the Beneficiary - for digital broadcast on its services and/or for Events, valid for 1 year.
Cultural Licence : use for cultural purposes and restricted to members of the cultural network. Digital publication for a term of 5 (years) and Events for a term of 1 (one) year from the order payment date.
Reference:R21033745
Credits:Journalist : Labarrière, Patrick-Participant : Ruckert, Axel
The INA Galaxy 
Back
