The end of the jokes at Carambar: it was a joke...

The end of the jokes at Carambar: it was a joke...

The revelation of Carambar’s marketing coup: on April 1, the brand announced the end of its famous caramel jokes. The ad made a huge buzz, but it was actually a hoax and a communications strategy. Comment on factual images, micro-sidewalk and interview Gérard BERNARD (deputy mayor of Marcq-en-Baroeul, Nord) and Farid MOKART (founder agency Fred and Farid). [Source France 3 Regions]: The disappearance of the Carambar jokes.... everyone believed it.... Well, it was actually a joke on the part of the confiscater based in Marcq-en-Baroeul.... A hoax, but especially a very nice communication operation COM On the website of Carambar this morning.... a small video clip with a sweet sour taste.... the famous confectioner reveals the subtleties of his deception..... surprise to Marcq en Baroeul, historical city of the Carambar..... reactions are mixed.... Micro trot In front of his screen, Bernard Gérard, the mayor of Marcq en Baroeul, also falls from the clouds.... Since the announcement of the end of the jokes, last Thursday, the city had launched a petition on Facebook.... the page shattered view records. ITV Mayor At the initiative of the hoax, a Parisian agency, proud to have succeeded a good communication blow.... the recipe is easy...the bigger the better. ITV Agency The agency used viral marketting...by cleverly spreading a message via inffluent bloggers, it allows to confuse advertising and information. all the press let themselves be fooled...for this professor in communication.... the strings were a bit big. ITV Prof No hard feelings, in any case the mayor of Marcq.... the little jokes will continue to make him smile.

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File : Carambar

Publication date : 25 March 2013