Anne GAILLARD, producer on France Inter of a consumer advocacy show is the guest of "The man in question". Among his opponents, the advertiser Jacques SÉGUÉLA. He reproaches her for not letting the people she interviews on the radio speak and that her interviews are interrogations, he adds: "... Anne Gaillard, you play the Joan of Arc, you are the Hitler of France-Inter...".
Interviewed, Jacques Séguéla, an advertiser, gives his opinion on the morning television of which he says the greatest good: "...the morning TV, and thank you William (Leymergie), he invented this, it’s a lot of tenderness, it’s a few grams of tenderness in a world of raw...".
Jacques SÉGUÉLA and Jean Claude BAUDOT are interviewed by Anne Marie Dubois DUMÉE about their trip around the world in 2 CV. They advise future explorers not to forget to bring the most important baggage of all: a woman for the unavoidable household chores for this type of journey: laundry, cooking, dishes and sewing.
The advertiser Jacques Séguéla is invited on stage to talk about his book "The Word of God". In an interview on a passage from his work that goes back to François Mitterrand’s report on communication, he says: "...he (François Mitterrand) was touched by the media grace (...) all of a sudden, poor communicator who drove away viewers, he became one of the magicians of television...".
Invited on stage to talk about his latest book "Fils de pub", Jacques Séguéla talks about the evolution of advertising: "...I try to make it evolve, I try to open its wings towards its third age...".
For a year, Jean-Claude Baudot and Jacques Séguéla travelled around the world aboard a 2 CV. Jacques Séguéla is invited on stage to talk about his book from this trip. Interviewed, he evokes the great adventure that they had gone to seek and that they did not find.
Back with the advertiser Jacques Séguéla, in Perpignan, his hometown. We follow it through the streets of the capital of the Pyrénées-Orientales. He stops in front of his childhood home, talks to passers-by. Interviewed, he says "... Perpignan is a city that has character...".
Interviewed, the advertiser Jacques Séguéla answers the question of whether it is possible to sell a politician like a barrel of laundry. He explains: "No, but the technique is the same..."
Interviewed, the advertiser Jacques Séguéla, evokes the notoriety of advertising and its dangers. He explains: "Yes, advertising is a drug and like all drugs, when it is used knowingly, it is a drug and if you go too far it is overdose".
Invited on the "4 Truths" stage in 2009, the advertiser Jacques SEGUELA, in response to a question about the luxury tastes of President Sarkozy, had answered: "if at 50 we do not have a Rolex, we still missed his life!". After the release of this archive, he laughs at himself and justifies himself. He claims to have been trapped by his own profession, advertising, with this phrase in the form of a slogan. Everyone will then remember that "it is the opposite of what I think because money does not make happiness and I do not like ostentation...".
The advertiser Jacques SEGUELA, vice president of Havas, who publishes "Unauthorized Autobiography" (Ed. Plon) is invited on the set of "4 truths". Answering a question from Olivier GALZI on the bling-bling side of President SARKOZY and his taste for luxury watches, Jacques SEGUELA declared: "How can we blame a President for having a Rolex, a Rolex! Finally everyone has a Rolex... if at 50 we don’t have a Rolex, we still missed his life! [...] We accused this man of having a Rolex and a pair of Ray Ban, glasses with two bullets [...] The reproach that can be made to Nicolas SARKOZY, is the repetition: the Fouquet’s, plus the Bolorean yacht, plus Egypt... things have chained in a bad timing".