American craze for "The Laughing Cow"

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American craze for "The Laughing Cow"

American craze for "The Laughing Cow"

After thirty years of presence on American soil, "La vache qui rit" is renewed in popularity following the publication of the book of a cardiologist who advises its readers to consume this cheese. Since the book became a bestseller, "The Laughing Cow" sees its consumption explode. The Lons plant was forced to create an additional manufacturing line for the American product, the production of the local Kentucky plant no longer sufficient to satisfy the demand overseas. Reporting at the Lons factory, with interviews with Jean-Paul RELANGE (site manager of Lons) and Pierre DUCAROUGE (quality manager).

durée

01

 

min

 

39

 

sec

Publication date : 8 September 2004

Reference:
BE00001293911
Credits:
Producteur: France 3 Besançon   -   Journalist : Velluet, Sylvain  -  Photo Journalist : Negri, Richard  -  Film Editor : Tourtet, François
Origin:
Jt Franche County Evening   -   Producteur: France 3 Besançon
Licence:
Turnkey

Reference:BE00001293911

Credits:Journalist : Velluet, Sylvain-Photo Journalist : Negri, Richard-Film Editor : Tourtet, François

Licence:
Turnkey
- use for cultural purposes and reserved for the actors of the network with a cultural vocation.
- in Digital Broadcasting and Events
- valid for 5 years.
editorial use
- for the purpose of informing the public or illustrating current events
- in digital distribution on its services,
- valid for 5 years.
- use for purposes of presentation and promotion of the image, brand, history, values of the Contracting Party's company
- or the case of the Beneficiary
- in digital distribution on its services and/or Events,
- valid for 1 year.
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