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Adidas France: the development of employees

Publication date 05/09/2013 From €100.00

Adidas

Report at the head office of the company Adidas France in Landersheim in the Bas-Rhin. The company applies a policy of taking into account the needs and development of its employees by offering in particular a gym on its premises. It is a partner of an association which helps disadvantaged young people and which voluntary employees can join. Interviews with Sandrine SCHEER, Director of Human Resources at Adidas, two employees and Isabelle BARTH, Director General of the Strasbourg School of Management.

commemoration - the reunion of the Adidas France alumni

Publication date 09/04/2017 From €100.00

Adidas

Reportage à Landersheim et à Dettwiller dans le Bas-Rhin, à l’occasion des retrouvailles d’une centaine de retraités de l’entreprise Adidas France dont le siège devrait bientôt déménager à Strasbourg. Ils commémorent les trente ans du décès de Horst Dassler, fondateur de la filiale française du groupe. Evocation de l’histoire de la marque, de la valeur des modèles créés en France et visite d’une ancienne usine transformée en musée. Interviews de Jocelyn DELECOURT, ancien directeur commercial d’Adidas France, et de plusieurs anciens salariés.

Robert Louis Dreyfus boss of OM and Adidas

Publication date 18/06/1998 From €100.00

Adidas

Report on the double cap of Robert LOUIS DREYFUS, owner of the football team of OM, and the company Adidas, sports equipment manufacturer of the club. The company is the world’s second largest in the sports industry. Interview with Robert LOUIS DREYFUS, about his projects for the football club, in particular the strengthening of derivatives.

Adidas France and its founder Horst Dassler

Publication date 10/04/1987 From €100.00

Adidas

Report in tribute to Horst DASSLER, one of the fathers of sponsorship, CEO of the German group Adidas and founder of the branch Adidas France, who has just passed away. He was a man of influence in the fields of sports, as evidenced by Nelson PAILLOU, president of the French Olympic Committee. A look back at the origins of the creation of the family brand and its French branch.

Adidas: new production strategy

Publication date 02/03/1987 From €100.00

Adidas

Report on the new production strategy of the company Adidas France based in Alsace. To keep up with the competition it will produce its lower-end shoes in Asia, keep its high-end production in France and manufacture sportswear clothing. Discussion of the safeguarding of jobs in France. Interview with Jean-Claude SCHUPP, Director of Public Relations at Adidas France.

Bernard Tapie acquirer of Adidas visiting the French headquarters

Publication date 16/10/1990 From €100.00

Adidas

Report in Landersheim in the Lower Rhine, where Bernard TAPIE, buyer of the company Adidas, reassured the employees of the headquarters on the future of the group, the maintenance of jobs and the site. Employees are more cautious. Interviews with Bernard TAPIE, and Jean-Marie FIEGEL, head of CFTC Adidas.

Matthieu Perrin collector of Stan Smith

Publication date 14/03/2015 From €100.00

Adidas

Matthieu PERRIN-JANET collects Stan Smith, the most sold sneakers in the world since he was a teenager. It shows a model, a limited edition that is the perfect replica of the shoe first released in 1964. He bought one pair every year until production stopped in 2011. For him, it is a strategy of the manufacturer to create scarcity, which would seem to mean the resumption of manufacturing in 2014. This is denied by Nathalie BEGUINOT (Adidas originals France) who advances the argument of counterfeits that the brand could no longer control.

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