Inauguration of the House of La vache qui rit

Inauguration of the House of La vache qui rit

The house of La Vache which laughs was inaugurated in Lons-le-Saunier. Preview of the museum to the glory of the most media-oriented cheeses. The space dedicated to the brand is over 3,500 square metres. The aim is to tell the image of the BEl family but also to highlight the marketing and advertising prowess of the company whose cheeses are sold worldwide. Philippe VINAY (project manager) says that the Laughing Cow is present in more than 120 countries, with a strong identity. It is a great success. Philippe MARKARIAN (director of La maison de La vache qui rit) informs us that the museum is intended for a wide audience. It focuses a little more on families and children. The museum’s goal is to reach 60,000 visitors a year. Temporary exhibitions are already planned.

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File : Processed cheese revolution

Publication date : 15 May 2009