The campaign team of the presidential candidate Nicolas SARKOZY presented his poster and his slogan, France Forte. Decryption of the chosen slogan and return to the use of the words "France forte" in the previous presidential elections by the right-wing candidates. Presentation of a selection of backdoor posters. Commentary on factual, illustrative and archival images, interspersed by interviews with Franck LOUVRIER, advisor to Nicolas Sarkozy and François JOST, semiologist at the University of Sorbonne nouvelle.
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