Blonde, brown or red, beer, with foam or without foam has its fans, its detractors. We find here the feelings of anonymous beer drinkers, a focus on consumption in the North in the 70s and 2000s as well as Jacques Chirac enthroned by the brotherhood of golden hops.
At the Maison des professions de Marcq en Baroeul, near Lille, Jacques CHIRAC is inducted into the brotherhood of the Houblon d'or. He receives a wrap from the brotherhood and enjoys a mug of beer.
In France, in the Nord department, beer consumption is high, triple that of other French regions. According to a survey, it is its friendliness that attracts. Report in a Lille bar with beer lovers. Consumers say why they like this beverage. Interview with Gaston DUBOIS, president of the brewery unions.
Fifteen years ago, Sochaux’s blond beer disparised as a victim of the economic crisis. Tonight she is back thanks to an association of friends of the former Peugeot brewery in Sochaux. Micro-sidewalk in a café of Audincourt, arranged for the occasion by the association. Consumers say what they think of this beer, further away from the brewery elders remember.
C'est la canicule en cet été 1975, notamment dans le Nord, où, on le sait, la bière est la boisson "nationale"... : "La consommation est d'environ 120 litres de bière par personne et par an pour le Nord-Pas-de-Calais... Bébés compris..."