Analysis of campaign slogans by advertisers

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Analysis of campaign slogans by advertisers

Analysis of campaign slogans by advertisers

Campaign slogans all look the same. For Michel Hébert, the head of the advertising agency Jump France, it is a desire to address all voters while in the United States, candidates target their electorate. For Laurent PELAZZO, this is the sign that the man takes precedence over the slogan.

durée

01

 

min

 

32

 

sec

Publication date : 7 March 2008

Reference:
LY00001356351
Credits:
Producteur: France 3 Lyon   -   Journalist : Conxicoeur, Christian  -  Photo Journalist : Aulanier, Yves  -  Film Editor : Vial, Eric  -  Participant : Hébert, Michel
Origin:
Jt Rhône Alpes Evening   -   Producteur: France 3 Lyon
Licence:
Turnkey

Reference:LY00001356351

Credits:Journalist : Conxicoeur, Christian-Photo Journalist : Aulanier, Yves-Film Editor : Vial, Eric-Participant : Hébert, Michel

Licence:
Turnkey
- use for cultural purposes and reserved for the actors of the network with a cultural vocation.
- in Digital Broadcasting and Events
- valid for 5 years.
editorial use
- for the purpose of informing the public or illustrating current events
- in digital distribution on its services,
- valid for 5 years.
- use for purposes of presentation and promotion of the image, brand, history, values of the Contracting Party's company
- or the case of the Beneficiary
- in digital distribution on its services and/or Events,
- valid for 1 year.
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