Adidas France and its founder Horst Dassler

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Adidas France and its founder Horst Dassler

Adidas France and its founder Horst Dassler

Report in tribute to Horst DASSLER, one of the fathers of sponsorship, CEO of the German group Adidas and founder of the branch Adidas France, who has just passed away. He was a man of influence in the fields of sports, as evidenced by Nelson PAILLOU, president of the French Olympic Committee. A look back at the origins of the creation of the family brand and its French branch.

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File : Adidas

Publication date : 10 April 1987

Reference:
I22185873
Credits:
Producteur: Antenne 2   -   Journalist : Metivet, Jean Pierre  -  Participant : Paillou, Nelson
Origin:
Antenna 2 Le Journal De 20H   -   Producteur: Antenne 2
Licence:
Turnkey

Reference:I22185873

Credits:Journalist : Metivet, Jean Pierre-Participant : Paillou, Nelson

Licence:
Turnkey
- use for cultural purposes and reserved for the actors of the network with a cultural vocation.
- in Digital Broadcasting and Events
- valid for 5 years.
editorial use
- for the purpose of informing the public or illustrating current events
- in digital distribution on its services,
- valid for 5 years.
- use for purposes of presentation and promotion of the image, brand, history, values of the Contracting Party's company
- or the case of the Beneficiary
- in digital distribution on its services and/or Events,
- valid for 1 year.
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