The centenary French brand is not at its first difficulties. The clips in this dossier recount his concerns about profitability from the mid-1970s against competing brands that relocated their production outside France.
The Vivarte group, which includes many commercial brands whose shoe brand André is now in financial difficulty. Vivarte is therefore forced to cut many André , La Halle, Kookai stores and posts, as explained by Jean-Louis ALFRED, CFDT Vivarte coordinator.
The CEO of the group André announced at a press conference the restructuring of the group. The two production sites in Lorraine are not expected to be affected. Interview Georges PLASSAT (Chairman and Chief Executive Officer, André Group): "we will observe the profitability of the Lorraine sites". Some jobs may eventually be at risk.
Following a risky social plan of dismissal with shoes André the commercial sector will be the most affected. Interview Alain FRANCOIS: talks about "now normal" production.
Illustrated by plans of the André de Nancy factory, the director explains André’s restructuring strategy. Cheaper model manufacturing in Asia is one of the reasons why the historic Nancy plant will be closed. The workers concerned will be distributed to the other sites of the Compagnie Vosgienne de la Chaussure to manufacture products related to fashion.