On the eve of Europride in Paris, traders in the gay district of the Marais are mobilizing alongside the public authorities and the association AIDES pour la prévention et l'information sur le sida, Paris being the European capital most affected by this virus. Example in a discotheque, where AIDES workers multiply acts of prevention and where clear and straightforward shows remind how not to transmit AIDS to his partner.
Many businesses in the Marais district of Paris are structured around the SNEG, the Syndicat national des entreprises gaies. Bernard Bousset, president of this union, explains that "a gay bar, it will settle where is the clientele, that is to say in the Marais, the Halles or Bastille".
Testimony of Cyril, a gay man in his twenties, who "went up" to live in Paris and chose to settle in the gay district of the Marais. The cameras follow him home and on the streets of this neighborhood, where he confides that he feels reassured and that he belongs to a group.
Immersion at the "Central", the first gay hotel and bar of the Marais in Paris, with explanations in voice-over by Maurice McGrath, owner of the establishment.
With a purchasing power of 30% above the average and a clientele often without children and eager for leisure the gay community represents a significant economic market. Example in Paris in the Marais district, where many shops offer products or services for homosexuals (travel agency, gym, cafes).