Report in Erstein, Alsace, where the Leclerc retail group has just opened its first supermarket entirely devoted to organic products. It competes with established stores in the region. Customer interviews with Philippe AMANN, head of the "Marché Bio E. Leclerc" and Marc SCHNEIDER, head of the "Maison vitale" banners.
A real market has developed around organic food. Report in Paris in a supermarket "Canal bio", first of its kind, specialized in organic products. Evocation of the price difference with the same products sold in classic shops. Large retailers are interested in this type of product. Example of Prisunic. Interviews with Olivier MUGLER, manager of the "Canal bio" store and two customers.
Report on the rise of organic products and stores in a context of economic crisis. Example of the Biocoop and La vie claire brands. Interviews with Claude GRUFFAT, CEO of the "Biocoop" network, and Benoît SOURY, General Manager of the "La vie claire" banner and President of the Synadis (Union of organic specialist distributors).
Report in a shop that only sells natural, organic food products. Mention of the success of this type of store. Two loyal customers explain their reasons for coming to shop. Interview with Mr BOURDIER, store manager.
Consuming organic products costs consumers on average 30% more. Despite this cost, the customers are there: "we think it is better for health, but it is also to help grow differently, without pesticides". Only downside, since demand is greater than supply (only 2% in France of cultivated areas are organic), half of the products are imported.
Early examples of a population wanting to eat healthy are now conclusive, here at a convention, in a restaurant or even a grocery store. Evidence to support this.
The INA Galaxy 
