"We no longer export only a product, but a brand". Branding alone is a commercial force for export. The dairy industries have understood this. They combine motivation, on-site infrastructure and promotion of the terroir and French taste.
700 dairymen from France and neighboring countries visited the company Isigny Saint Mère. The group, born from the gathering of 4 cooperatives, annually processes 300 million litres of milk produced by 1,500 farmers in its two factories. Rewarded with a Camembert d'or, Jean-Pierre Coffe affirmed his will to defend and promote quality producers.
Some business leaders from the Normandy food industry visited the new Carrefour supermarket in China Daniel DELAHAYE, CEO Isigny Sainte Mère, Jérôme DELILE, CEO Cider House Viard and Olivier MARRE, CEO Quadraxis company share their reactions following this visit: China is a real market for their products but the conquest will be progressive.
In Calvados, the cooperative of Isigny, the first dairy cru of France, offers infant milk from cow’s milk, as close as possible to mother’s milk. It also manufactures other products listed by the director: butter, cream, camembert,... Higher prices guarantee consumers consistent taste and quality.
The INA Galaxy 
