When DIY stores start giving tips. Example with the Castorama sign where mini workshops are offered in store to train to carry out the work at home. Testimonials from customers delighted with this initiative. "The goal is for the customer to train, possibly make mistakes here and not at home". Explains Eric Coupe, director Castorama Villabé (Essonne).
The health crisis has forced the retail sector to reinvent itself. Faced with the explosion of online commerce, click and collect, large retailers had to rethink their model by creating smaller stores in downtown, like the DIY giant, Castorama. Example in Lille where a small Castorama convenience store is the delight of the inhabitants of the district. Catherine Poncin, director of store concepts Castorama, and Amélie Brasseur, store manager "Casto Solférino", explain the principle of these stores where only a selection of products most requested by customers is offered.
Passionate or simply anxious to save money, handymen are more and more numerous. Yvan Michel, director of Castorama Fresnes, talks about the evolution of the DIY market and customer demand. "Today, DIY becomes a passion".
On the occasion of Women’s Day, some companies are making efforts in terms of gender parity, like the DIY giant, Castorama. Interview with Sandra Sanchez, director of a store in Marne-la-Vallée. "I had the skills to manage and manage a store and today I fully realize myself in my mission". At the group’s head office in Templemars in the North, Sophie Vandecasteele, Director of Corporate Social Responsibility at Castorama, explains the means put in place to reduce inequalities.
Dubois investissement, Castorama’s holding company, has made a sensational entry on the second market of the Lille stock exchange. Interview Claude Dubus, a stockbroker on the Lille stock exchange and Christian Dubois, CEO of Castorama.