Report on the Korean pop "K-pop" that seduces outside South Korea. In Seoul, meeting with Japanese tourists who explain why they prefer K-pop groups to Japanese groups. Images of the triumphal welcome received by the Korean group Shinee on their arrival in Japan.
Meeting with Young Min Kim, president of SM Enternainment, who explains how young singers are recruited and trained to join K pop groups. This rigorous training lasts between 3 and 6 years and includes classes in dance, singing and foreign languages.
Interview with Maxime Paquet, president of the Korean Connection association, who evokes the growing success of the Korean pop that conquered South East Asia and now seduces the United States and France. He participated in the organization of two K pop concerts at the Zénith in Paris.
Meeting with two teenage girls who explain that their passion for Korean pop K-pop has led them to adopt Korean cultural codes and learn the language. Ten years from now, they think they’re living in Korea.