Anne-Marie BERETTA describes the clothes of three models who parade on the set. The first model wears a Beretta suit with the elbow sleeve created in 1979 that can be found in all her collections. The handle is cut for elbow movement. The clothing of the second model expresses his vision of Etruscans. The pottery inspired him. The shield belt expresses strength. The fabric flows on the body for femininity, it is linen jacquard. The third model wears a garment called horse skin that is combined with crepe de Chine, a nod to our ancestors las Gauloises. She loves mixing the masculine and the feminine, the hard and the soft.
Originally from Beziers, Anne-Marie BERETTA is inspired in her collections by earth colors, love of the sun. We call her the queen of the raincoat. She imagined to base the architecture of a garment on a body and needed to take support points like pockets on a garment and continue them by buttoning and pressing. The clothes designed are immediately inhabited by women who dare to put on her clothes. Her job was to bring a little happiness to a woman.
Marie-France PISIER evokes the personality and fashion of Anne-Marie BERETTA. She finds the clothes beautiful and explains that the first time she crossed a window of a shop of Anne-Marie BERETTA she thought it was a fashion for big women. She tried a coat with very geometric lines realized that the coat went to all women.
After an excerpt from the fashion show of Anne-Marie BERETTA the stylist explains that great women have a disadvantage, they have long members. A little woman has much more grace than a big woman. She likes hair pulled because it narrows the head.
The journey implies that we are aware of the conditions we will encounter. Thus, we need a warm garment to leave but we can be confronted with other conditions when arriving, heat or rain, hence the idea of the comparison with the chameleon. It can be a simple poncho or a reversible garment.
As Anne-Marie BERETTA points out, "Leather is a living material". It is the dipped lamb that has its preference because we can do everything in this matter, it is a base. We discover her preparing a black leather dress worn by a model.
According to Anne-Marie BERETTA, the woman is very lucky today. When she was 20, there was nothing in Prisunic, there was no big surface. Today, the woman can find all styles at low prices and can find a copy of Beretta. The clientele who dresses in the Beretta Médiane collection is a more everyday woman, a woman who goes to work and can dress through a wide distribution.
For a long time, Anne-Marie BERETTA looked at women trying on her clothes from the stone staircase of her shop on Rue Saint-Sulpice. Today, she wants to show women how to wear a coat, how to wear a Beretta garment and demonstrates it herself. History comes into play insofar as it invents for the future. She wants to rebuild from the past.
Anne Marie BERETTA emphasizes the fact that to dress a woman is to know how to look at her both internally and externally and to know what suits her. She thinks that the ideal of the woman is a deep nature that can have a thousand facets, be in turn sexy, rigorous and can express through her clothing her personality. The important thing is to know how the woman feels in this or that garment and to give her a case to value herself.