Compared quality at Carrefour: the limits of the concept
Compared quality at Carrefour: the limits of the concept
In the retail sector, after comparative advertising, Carrefour uses comparative quality to boost its sales and attract the good graces of customers, but the process has its limits. Comment on factual images and interviews M. BOUTRY (director of the Carrefour de Sainte-Geneviève-des-Bois, Essonne) and François LAMY (association "Que choisir?").
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Reference:CAB8400216801
Credits:Journalist : Doubesky, Alain-Participant : Lamy, François
The INA Galaxy 
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