In Grasse, in the Maritime Alps, the fragrance is made from the distillation of the flowers of the region to obtain an "absolute". Then it is the turn of the "nose" to intervene, as explained by the perfumer Jean-Paul Guerlain. France, which dominated the market, is now facing competition from countries such as the United States, which market cheaper products more suited to "modern life".
In the Guerlain boutique on the Champs Elysées in Paris, Sylvaine Delacourte receives her wealthy clients in a private salon to define the perfume that looks like them. Stéphanie De Bruijn, "nose" and creator of perfumes, then makes a unique product that must "look like no one" according to the words of a customer.
After being trained in one of the largest perfume houses in Paris, Lovaïna Guirao moved back to Polynesia, on the island of Tahiti, where she was born. She creates new scents by making her own essential oils from the plants on her island that she picks herself.
In its factory in Beauvais, Oise, the haute couture house Givenchy manufactures its latest perfume, Amarige. After two years of work, the product can finally leave the production line. Yves-Marie Degliame, industrial director, talks about the choice of the name of the fifth perfume of the house. The success of the previous one, Ysatis, made it possible to internationalize the brand and develop jobs in the region.
The creation of a global natural observatory in Grasse, in the Maritime Alps, aims to help the city, once the world’s perfume capital, strengthen its position in the face of foreign competition. By bringing together research, training and production within a cluster, Jean-Pierre Leleu, Mayor of Grasse, hopes to make his city the specialist in natural products. However, this type of extract is reserved for high-quality perfumes, given their high price, according to Bernard Toulemonde, Managing Director of the Rémy laboratory.
The INA Galaxy 
