Hard discount: the big distribution against attack
Hard discount: the big distribution against attack
More and more hypermarkets are offering hard discount stores. Large retailers want to take certain customers back to them. Journalists compare the cost of a typical basket at a hard discounter and in a hypermarket. Hard discount stores may have to reduce their margins to attract customers again. Comment on factual images and infographics with interviews with several customers, Bruno EMPEREUR from Carrefour stores and Laurent THOUMINE, KSA consulting firm.
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