1 euro ethylotests are marketed in 26,000 stores or supermarkets to encourage drivers to self control before driving. Comment on images of alcohol shelves in supermarkets with alcohol booths, an extract of a campaign to prevent drinking and driving alternately with interviews. An interview with Richard EDERY, Carrefour’s food manager, on the previous campaign, which did not work very well. Interview Michel FEDIDA, pharmacist, guaranteeing the reliability of ethylotests.
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