Campaign slogans

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Ségolène Royale and "France President"

Publication date 28/03/2007 From €100.00

Campaign slogans

Presentation of the new poster by Ségolène Royal, with the slogan "La France Présidente". According to Jacques Séguela this slogan is a success.

Apple, a communication tool for Jacques Chirac

Publication date 21/03/1995 From €100.00

Campaign slogans

On the occasion of a meeting of Jacques Chirac to be held in Tours, apples will be distributed. Initiative of Philippe Briand MP Chiraquien d'Indre et Loire, who took up the joke of the Guignols of information that make now systematically say to the puppet Chirac "eat apples". The whole story comes from the cover of Jacques Chirac’s book on which there is an apple tree. As for the apple producers of Indre and Loire, they are delighted with this promotion of their fruit.

With Lionel Jospin it’s clear

Publication date 09/03/1995 From €100.00

Campaign slogans

The first election posters of the candidate in the presidential election, Lionel Jospin, come out of the press. The colour, the slogan, the photos, these elements can have an effect on the campaign. Benoît Hamon reacts without enthusiasm to this new poster, unlike Pierre Moscovici and Régis Juanico (activist).

New National Front posters

Publication date 11/12/2006 From €100.00

Campaign slogans

The National Front proposes a new series of election posters intended for French voters without distinction of ethnic or socio-professional origins. The image of the political party is intended to be smoother. The speech is unifying, and no longer stigmatizes. Excerpt from a speech by Jean Marie LE PEN in Valmy, an interview with Marine LE PEN, Vice-President of the National Front, and Pascal PERRINEAU, political scientist.

"Eat some apples"

Publication date 23/03/1995 From €100.00

Campaign slogans

The apple has become a symbolic figure in the electoral campaign of the RPR candidate in the presidential election, Jacques Chirac. Proof in pictures with this montage of the candidate who does not miss an opportunity to remember how this fruit is apreciable. François Barouin (spokesman for J. Chirac), is also sedated by this fruit: "it is a product of the soil for a man of ground, and the apple gives the peach. That’s not a bad political message".

An ad analyzes campaign slogans

Publication date 31/01/1988 From €100.00

Campaign slogans

"I commit to winning", "Génération Mitterrand" or "courage", formulas affixed to the posters of the candidates in the presidential election. The analyst Danielle Rousseau helps us to decode these messages in several directions.

Valéry Giscard d'Estaing "I would like to look France in the eye"

Publication date 08/04/1974 From €100.00

Campaign slogans

Excerpt from a press conference given by Valéry Giscard d'Estaing during the election campaign preceding the first round of the 1974 presidential election. The candidate of the Independent Republicans says: "I would like to look France in the eye".

Georges Marchais, or the anti-Giscard

Publication date 05/02/1981 From €100.00

Campaign slogans

During the presidential campaign, the CPF candidate Georges Marchais presents himself as the anti-Giscard": "enough of the republic of the gift castles, enough of the clan of dear parents, enough of the republic of princes, we must put an end to the arrogant and hypocritical power.

Arlette lagoon "Workers, workers!"

Publication date 03/05/1974 From €100.00

Campaign slogans

The electoral campaign of the presidential election of 1974, sees the first female candidacy. Trotskyist candidate Arlette Laguiller (Workers' Struggle) begins her speech with her famous "Workers!".

Giscard to the stand!

Publication date 04/05/1974 From €100.00

Campaign slogans

Electoral campaign of the candidate leader of the independent republics, Valery giscard d'estaing for the presidential elections. At a meeting in Charenton, Giscard d'Estaing was acclaimed by "Giscard at the helm".

Nicolas Sarkozy’s slogan: France Forte

Publication date 16/02/2012 From €100.00

Campaign slogans

The campaign team of the presidential candidate Nicolas SARKOZY presented his poster and his slogan, France Forte. Decryption of the chosen slogan and return to the use of the words "France forte" in the previous presidential elections by the right-wing candidates. Presentation of a selection of backdoor posters. Commentary on factual, illustrative and archival images, interspersed by interviews with Franck LOUVRIER, advisor to Nicolas Sarkozy and François JOST, semiologist at the University of Sorbonne nouvelle.

Mitterrand and "Quiet Force"

Publication date 20/01/2012 From €100.00

Campaign slogans

Some campaign slogans remain in the memories, others are quickly forgotten... microtrottroir with students of Political Science and analysis of the famous slogan of Mitterrand "The quiet force" by the communication advisor Thierry SAUSSEZ, and the advertiser Jacques SEGUELA.

Jacques Séguéla évoque sa fameuse affiche "La force tranquille"

Publication date 09/05/2011 From €100.00

Campaign slogans

Le publicitaire Jacques Séguéla, ex-conseiller en communication du président François Mitterrand, évoque sa fameuse affiche "La force tranquille" lors de la campagne présidentielle de 1981 : "Au début, ce slogan n'a pas marché... Mais il a été ensuite "sacré" car Mitterrand ne s'en est jamais départi, il est toujours revenu à cette force tranquille, car il s'y était reconnu..."

René Dumont "I drink in front of you a glass of precious water"

Publication date 19/04/1974 From €100.00

Campaign slogans

René DUMONT, a candidate in the 1974 presidential election, an environmentalist, tries to make viewers aware of waste: "We will soon run out of water and that is why I drink in front of you a glass of precious water since before the end of the century, if we continue such an overflow, it will miss...". He finishes by drinking his glass of water. He is the first ecologist candidate in a presidential election in France.

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