Antoine IOANNIDES, Managing Director of the Duralex company, explains the growth of the brand abroad. With his teams, he developed the range while keeping the fundamentals of the brand. "The brand was a little old and now we have improved it, it becomes bobo and we find it everywhere in France," he stresses.
Producteur: France 3 - Journalist : Van Hove, Johanne - Photo Journalist : Anglade, Michel - Photo Journalist : Tahar, Nordine - Participant : Ioannides, Antoine
Origin:
12 13 National Edition - Producteur: France 3
Licence:
Turnkey
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Reference:I22249797
Credits:Journalist : Van Hove, Johanne-Photo Journalist : Anglade, Michel-Photo Journalist : Tahar, Nordine-Participant : Ioannides, Antoine
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