Havaianas: the success of the Brazilian brand in France
Havaianas: the success of the Brazilian brand in France
Report on the success of the Brazilian brand of Havaianas flip flops in France. It has enjoyed success since the 1998 World Cup in France. On this occasion, the brand had made a flip-flop with the Brazilian logo, as explained by Hervé PINOT, commercial director of Havaianas France. The images of various models in store, manufacturing, alternate with a microsidewalk of customers.
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