Havaianas: the success of the Brazilian brand in France

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Havaianas: the success of the Brazilian brand in France

Havaianas: the success of the Brazilian brand in France

Report on the success of the Brazilian brand of Havaianas flip flops in France. It has enjoyed success since the 1998 World Cup in France. On this occasion, the brand had made a flip-flop with the Brazilian logo, as explained by Hervé PINOT, commercial director of Havaianas France. The images of various models in store, manufacturing, alternate with a microsidewalk of customers.

durée

00

 

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35

 

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File : Sandals

Publication date : 15 August 2015

Reference:
I21075727
Credits:
Producteur: France 2   -   Journalist : Stern, Elise
Origin:
20 hours   -   Producteur: France 2
Licence:
Turnkey

Reference:I21075727

Credits:Journalist : Stern, Elise

Licence:
Turnkey
- use for cultural purposes and reserved for the actors of the network with a cultural vocation.
- in Digital Broadcasting and Events
- valid for 5 years.
editorial use
- for the purpose of informing the public or illustrating current events
- in digital distribution on its services,
- valid for 5 years.
- use for purposes of presentation and promotion of the image, brand, history, values of the Contracting Party's company
- or the case of the Beneficiary
- in digital distribution on its services and/or Events,
- valid for 1 year.
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