Havaianas, the Brazilian brand of flip-flops has been able to move this sandal from the image of "the poor’s shoe" to that of a trendy flip-flop by settling down in the most chic street of Sao Paulo with a concept store. Carla SCHMITZBERGER, head of the Havaianas brand, explains the principle of the market stand that welcomes customers. Proof of its rise, the brand has collaborated with a great Brazilian jeweller to develop a pair of flip flops made of gold and diamond feathers, a limited edition that is part of the "Almazonie" set.
Thalassa: the magazine of the sea - Producteur: France Télévisions
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