Boom of the frozen

Boom of the frozen

Frozen products are experiencing a real boom. The French consume 40% more than in the 1980s. Jacques FRICKER, nutritionist at Bichat Hospital says: "The nutritional values are good... It’s mostly a question of taste". In a Picard store, customers explain their choice: "not the time or the courage to cook" "There is nothing more to warm" "We are sure of the freshness of the products". Gérard GRUNEWALD (Picard Frozen) talks about the fine products on offer, including foie gras. Finally, frozen foods represent 50% of the dishes served in the collective catering. The words are illustrated by the frozen food bins and customers in a Picard store, a customer going through a crate with frozen products, children in a school canteen welcoming the fish dish breaded by shouts of joy.

01

 

min

 

48

 

sec

File : Frozen revolution

Publication date : 20 May 1998