Ikea: the keys to success

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Ikea: the keys to success

Ikea: the keys to success

The Swedish company IKEA manufactures furniture and has been marketing it in France for several years at very competitive prices. M. AULIN, a representative of the group, says that they were "the first to sell furniture in catalogue, the first to make furniture in kit, the first to constitute a collection of furniture, the first to establish self-service, the first to give our customers the opportunity to make the furniture buy and get reimbursed...", which explains their success. Illustration with pictures of furniture manufacturing.

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01

 

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34

 

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File : Ikea

Publication date : 17 May 1984

Reference:
I20344371
Credits:
Producteur: Antenne 2   -   Journalist : Strulovici, Michel
Origin:
Antenna 2 Noon   -   Producteur: Antenne 2
Licence:
Turnkey

Reference:I20344371

Credits:Journalist : Strulovici, Michel

Licence:
Turnkey
- use for cultural purposes and reserved for the actors of the network with a cultural vocation.
- in Digital Broadcasting and Events
- valid for 5 years.
editorial use
- for the purpose of informing the public or illustrating current events
- in digital distribution on its services,
- valid for 5 years.
- use for purposes of presentation and promotion of the image, brand, history, values of the Contracting Party's company
- or the case of the Beneficiary
- in digital distribution on its services and/or Events,
- valid for 1 year.
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