The Swedish company IKEA manufactures furniture and has been marketing it in France for several years at very competitive prices. M. AULIN, a representative of the group, says that they were "the first to sell furniture in catalogue, the first to make furniture in kit, the first to constitute a collection of furniture, the first to establish self-service, the first to give our customers the opportunity to make the furniture buy and get reimbursed...", which explains their success. Illustration with pictures of furniture manufacturing.
Producteur: Antenne 2 - Journalist : Strulovici, Michel
Origin:
Antenna 2 Noon - Producteur: Antenne 2
Licence:
Turnkey
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