Ermine HERSCHER (author of "Qualités objets d'en France") gives his opinion on the famous Bic pen on the occasion of the 40 years of its invention: "The Bic pen is an example of what we must do now, that is to say, objects that work, that are not too expensive, and that are well designed... objects that we want and need at the same time".
Producteur: France Régions 3 Paris - Journalist : Salama, Ben - Participant : Herscher, Ermine
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Regional News Ile De France - Producteur: France Régions 3 Paris
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