The world’s number one cosmetics company, the French group L'Oréal, does not lack it, but one of its most famous weapons is the lipstick. Symbol of femininity, glamour, and seduction, he sells 27 each second in the world... But do we really know what he is hiding behind? Micro-sidewalk of clients and explanations by Sylvie GUICHARD (director of cosmetic communication at L'Oréal).
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